Tyrone Lebon directed the video for Nikes, the first track from Frank Ocean’s long awaited new album Blond.
Describing the video in an online article, The Fader Magazine writes: ‘The Nikes visual is a mesmerizing collection of references, symbols, and guest appearances that follow the song’s wayward narrative. Featuring bodies drenched in glitter, holy entities, expensive cars, and Trayvon Martin tributes, Nikes is a gorgeous and grainy representation of the rabbit hole in Frank’s mind. . . .“I interpreted the song as a stream of Frank’s consciousness—rich with snippets of stories, emotions and ideas," Lebon says. "The visuals came immediately when I first heard the song, they all follow from the music and Frank’s lyrics."’
While filming the video Tyrone Lebon also produced a series of pictures (featured here) for Boys Don't Cry, the Blond album’s companion magazine. Released for free over the weekend at pop-up shop locations in New York, London, L.A., and Chicago, the already highly-collectable magazine came packaged with the album and features contributions by, among others, Tom Sachs, Vivian Sassen, Wolfgang Tillmans, and a poem by Kanye West.
Photography and film direction by Tyrone Lebon. Producer: Tom Birmingham. Executive Producer: Tash Tan. First Assistant Director: George Nelson. Director of Photography: Andre Chemetoff. Production Designer: David White. Editor: Adam Biskupski. Stylist: Max Pearmain. Make-up artist: Isamaya Ffrench Hair: Cyndia Harvey. Colourist: Aubrey Woodiwiss.