Thomas Persson

Thomas Persson is an editor, creative director and art director with a unique perspective that draws on his deep and broad understanding of culture. He is strongly associated with Acne Paper magazine where he was both editor-in-chief and creative director from its founding in 2005 until its closure in 2013. Persson’s indomitable style set the tone for this innovative, advertising-free magazine that combined contemporary and historic imagery, and hosted profiles of leading figures who have defined art and culture. Persson brought together the iconic work of Richard Avedon, David Bailey, Lillian Bassman, Nan Goldin, Richard Prince and Irving Penn alongside of new talents including Benjamin Alexander Huseby, Daniel Jackson, Andreas Larsson and Viviane Sassen. Persson’s creative direction has included campaigns for Acne Studios, photographed by William Wegman. Thomas Persson has been the art director of menswear catalogues for Hermès, combining the genres of still life and portrait photography in his visualization of the brand. Persson has also art directed the global brand identity of Giorgio Armani, working with photographers Lachlan Bailey, John Balsom, Boo George, Mert & Marcus, and Sølve Sundsbø. Persson has also been the creative director of two books re-appraising the photographic career of the legendary Snowdon [Anthony Armstrong Jones]—Snowdon Blue and Snowdon: A Life in View. Persson began his career as a fashion editor and writer in his hometown of Oslo and studied fashion journalism at Central Saint Martins in London.

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