Video’s Vanguard: Pushing the frontiers of modern storytelling

Arthur Davison-Sharp stands as a visionary art director in today’s creative landscape, pioneering a 'video-first' approach that seamlessly blends the power of stills with the dynamism of film. With a career steeped in the heritage of Gucci, Moncler, Bottega Veneta and more, Arthur invigorates global advertising campaigns, igniting narratives that resonate across diverse platforms, from ADV showcases to the intimate realms of social media. From timeless luxury fashion to the avant-garde expressions of today’s culture, each project bears the hallmark of Arthur's creative ingenuity, forging connections that endure beyond the fleeting moments of advertising, leaving an indelible imprint on the global audience's imagination.

Arthur's collaboration with Tiffany & Co. illuminated the holiday season with elevated finesse. Through a multi-tiered campaign, Arthur orchestrated a harmonious blend of hero videos, still imagery, and commercial content, infusing the spirit of Christmas with a global resonance. Collaborating with luminaries like Alasdair McLellan and Alex Harrington, Arthur crafted narratives that transcended borders, weaving tales of warmth and celebration that resonated with Tiffany’s audiences worldwide.

During his tenure at Moncler, Arthur steered the brand's multi-brand collaborations under the Moncler Genius umbrella. Over three years, he nurtured a burgeoning team, sculpting creativity into tangible form through collaborations with designers from JW Anderson and Craig Green, to Palm Angels, and ALYX. His vision encompassed not only the conceptualisation of campaigns but also the meticulous execution of image strategies, spanning from high-impact advertising campaigns to nuanced social media narratives and commercial assets tailored for diverse markets.

At Bottega Veneta, Arthur spearheaded a transformative journey under Creative Director Daniel Lee, redefining the brand's E-commerce visual direction and crafting evocative Out-of-Home advertising concepts. Amidst the upheaval of the COVID-19 pandemic, Arthur conceived and launched the Bottega Residency, a cultural initiative designed to foster connection and creativity in a time of isolation. This groundbreaking project provided a sanctuary for collaborators, muses, and talents to converge, celebrating the kaleidoscope of influences that shape our world, from writers and artists like Honey Dijon to filmmakers and performers like Tyrone Lebon and Wayne McGregor.