Arthur's collaboration with Tiffany & Co. illuminated the holiday season through a multi-tiered campaign. Orchestrating a harmonious journey of hero videos, still imagery, and commercial content, Arthur evolved the concept of “JOY” around the spirit of Christmas. Its global resonance transcended the realms of the festive season and moved with Tiffany’s gifting efforts, later utilised for key calendar moments such as Valentine’s and Mother’s Day. Collaborating with luminaries like Alasdair McLellan and Alex Harrington, Arthur crafted narratives that moved beyond borders, weaving tales of warmth and celebration that resonated with Tiffany’s audiences worldwide.